Michael Biering was not initially a fan of utilizing social media. In fact, he basically looked down upon those who were raving about how great it was to connect with old friends and flames. Michael Biering is the type of person who stays connected to the important people in his life by making phone calls, scheduling visits, or sending personal emails. He felt that the social media platforms made these interactions less personal. However, Michael Biering began to change his tune as he started seeing the usefulness of certain sites.
Michael Biering eventually gave in and developed his own Facebook page. He thought it was strange how people updated their status and gave their location constantly throughout the day. He felt that people were almost boasting about what they were doing, even if it was mundane. So, Michael Biering decided to start posting his workout regimen. He used Facebook to keep track of what was working for him and posted pictures of certain exercises with descriptions. Many of his friends and acquaintances were liking his posts and asking him questions about what he was doing and why. Before long, Michael Biering was the unofficial fitness consultant of his Facebook community.
When he decided to become a certified CrossFit trainer, he had been documenting his entire experience on his Facebook page. He now had friends of friends waiting for him to complete his certification. Michael Biering had basically established his client following before he was even ready to take them on! Michael Biering had a full class for his first time around due to his Facebook connections.
Michael Biering eventually gave in and developed his own Facebook page. He thought it was strange how people updated their status and gave their location constantly throughout the day. He felt that people were almost boasting about what they were doing, even if it was mundane. So, Michael Biering decided to start posting his workout regimen. He used Facebook to keep track of what was working for him and posted pictures of certain exercises with descriptions. Many of his friends and acquaintances were liking his posts and asking him questions about what he was doing and why. Before long, Michael Biering was the unofficial fitness consultant of his Facebook community.
When he decided to become a certified CrossFit trainer, he had been documenting his entire experience on his Facebook page. He now had friends of friends waiting for him to complete his certification. Michael Biering had basically established his client following before he was even ready to take them on! Michael Biering had a full class for his first time around due to his Facebook connections.
